Google actually seems to reward you for having more words in the title
It's worth remembering that the "Google" logarithms are continually changing for the simple reason of down-rating SEO cheats. What may reward today is quite likely to sink you tomorrow. The surefire way to get a top rating is to pay for it. Other than that then it's all down to content, content,and more content well integrated with meta tags and keywords. Flash, to most search engines is nothing more than a gif or a Jpeg without the advantage of hidden text. Some engines can and will read flash but in general it is the html content that hits the spot. Google until about 3 months ago penalised pages for hidden text but at the moment they don't seem to be (that doesn't mean that tomorrow they won't start again). I was approached by a camping company called "Mayest" which as you know is a common biblical expression. The site was buried under about 15 google pages of fundementalist right wing biblical bull**** so I decided to play them at their own game. Try typing "mayest" into google now and then check the html code and you'll see what I mean.. Content is all. But that doesn't mean that tomorrow it won't sink without a trace. I hate using hidden text but in this case a single line turned out to be justified. Look at what words your competitors are using and refine them to your own use, but keep refining until you are sure that you've gone as far as you can (probably in about 6 months time).
Use this and refine it to your own use:
<HTML>
<HEAD>
<TITLE>Mayest Camping</TITLE>
<!-- saved from url=(0013)about:internet -->
<meta name="GENERATOR" content="Koolmoves">
<meta name="description" content="Mayest Camping. Join the exodus. Formar parte del exodo. Disponemos de accesorios para camping y caravaning, avances, antenas, cocinas, accesorios, suelos, paravientos ">
<meta name="keywords" content="Valencia, mayest, accesorios, camping, caravanas, caravaning, avances, electrico, antenas, paravientos, tapalanzas, detergente, imprmeabilizante, cocinas, toldos, articulos, caravana, medidas">
<meta name="robots" content="index,follow">
<meta name="author" content="Cratepages">
<meta name="publisher" content="Cratepages">
<meta name="copyright" content="Mayest Camping">
<META NAME="Content-Language" CONTENT="es">
<meta name="page-topic" content="economia, comercio, servicio, informacion">
<meta name="page-type" content="autocaravanas, remolques,caravanas, accesorios, camping">
<meta name="audience" content="hombres, mujeres, turistas, todos,all">
<meta name="distribution" content="global">
<meta name="revisit-after" content="28 days">
<meta http-equiv="expire" content="0">
<meta http-equiv="pragma" content="no-cache">
<meta http-equiv="cache-control" content="no-cache">
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<link rev="made" href="mailto:mayestcamping@terra.es">
<!--// Disponemos de accesorios para camping y caravaning, avances, antenas, cocinas, accesorios, suelos, paravientos //-->
</HEAD>
This was the trick hidden copy:
<p><font size="-3" color="#121537">Mayest. Lider en la fabricación de avances, cocinas, accesorios para caravanas y camping. Thou mayest camp. Mayest thou camp? Mayest camping, el genesis.Join the exodus.Formar parte del exodo.</font></p>