[BIZ] Where's The Cash For Flash?
Gamasutra has an excellent article on the Flash game development biz hidden on the frontpage. Check it out!
Where's The Cash For Flash?
An excerpt...
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Is there money to be made in Flash game development? It depends -- in this feature, Paul Hyman explains the role revenue streams and clever marketing play, with insight provided by notable developers such as Sean Cooper (Boxhead series) and PixelJam's (Dino Run) Miles Tilmann.
Cooper has a long history in game development going all the way back to 1987, when he joined Bullfrog Productions and worked on titles such as Syndicate and Magic Carpet. He also spent 11 years at Electronic Arts, following the publisher's acquisition of Bullfrog, until 2006 when, on a whim, he built a little Flash game.
He spent eight days creating the title and received $1,500 for it from a sponsor. At that moment, he decided to strike out on his own and continue to develop small Flash titles:
"The next step was to create more games, many of them incorporating what would become his signature Boxhead brand, which he describes as 'a collection of fast-paced, zombie-killing games full of action, guns, and loads of blood.' In all, his Web site now contains five Boxhead games plus three under his Wone Games brand and the first in his newest Shadez series brand.
'The brand is the key thing for me; it's number one,' he explains. 'If gamers like the first game in a series, they'll come back for more when you release the sequels. It's just like the cinema business. That's what drives the revenue.'
Much of that revenue now comes from sponsorships -- which Cooper says currently go for about $20,000 per game -- and from load-in ad revenue produced by the 1,009 web domains that carry his titles. There's also the online store on his web site that sells Boxhead and Shadez shirts, buttons, and mouse pads. His plan is to add a fourth revenue stream shortly -- in-game advertising."
Inspiring read. Put everything you have into it and it just may pay off. :)