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Thread: banner ads

  1. #1
    Junior Member
    Join Date
    Oct 2001
    Posts
    6
    Can someone clarify how banner ad payment works? Many sites will quote the price by the number of 'impressions'. What constitutes an 'impression'? Thanks

  2. #2
    Funky Fly Flasher poyla's Avatar
    Join Date
    Dec 2000
    Posts
    228
    I believe impressions are the amount of times the banner ad re-loads or is displayed. I think it's the same thing as click rate.
    -poyla

  3. #3
    Funky Fly Flasher poyla's Avatar
    Join Date
    Dec 2000
    Posts
    228
    CORECTION:

    Click rate is how many times the actual banner is clicked on.
    Impression is how many times the add is displayed.
    So you could have 20,000 impressions and only 20 clicks.
    -poyla

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