How do I use textures (or "materials" as it is called in 3D studio max) in 3D ?

I mean: In swift 3D i can apply different colors and gradients, but that's it.

For example: Look at http://www.2design4u.com
and go to "downloads".

There is a spinning floppy disk... How do I create such a thing??


please help, Thanx!