corporate colours

[baxxy]

Hi
is there any rule in using tints of a corporate colour on a web page or advert.

For example:
look at this site, although there are hundreds of others that fall in the same category
http://www.ntl.com/index.html
the corporate colours are purple, green and white.

But it also uses tints of the purple to present the data.



Basically, i am designing a site whose colours are orange, black and white.
Obviously i want to promote the brand, but say i have a large section of text, if i made the background of the text the full orange colour it is too over-powering and not nice on the eye.
Wheras if i followed the link above and used a 20% tint of the orange the text and layout look and flow a lot better.

But is this still promoting the company brand even if the full orange is used elsewhere on the site.

[sk8Krog]

different hues and tints of the same color are up to the designer. If you feel you need to tint a color so that it is not as strong, I would do it as long as it still stays true to the company's colors. I have done it before and clients like to see creative things doen with their logo and colors.