it's not bad, you should emphasise the URL and phone number so they stand out from the text and provide a 'stop' at the bottom of the design.
I also think the dog needs to stand out more, at the moment he's 'blending in' to the white bg rather than standing up from it and the heading text is too dominant, which also pushes the dog back.
Originally posted by phacker Too bad the dog's jacket can't be hot pink to go with your theme. I think I'd work with the heading text fonts a little.
you could always change that in photoshop wiht the lasso woll and adjust hue to give it a pink look to fit in. I dont know i think it looks alright as it is. the company logo is bold and the web adress is visible phone number is less importnant as long as you get the url across i feel (assuming the phone number is on the website).
If possible, depending on resolution, I'd also increase the size of the dog, and decrease or rearrange the size of the text. You'll have more response using the dog as an attention getter, geting people to read the content.
To me the emphasis due to the bolder hattenschwitter font as well as the added shadow is on the wrong words... The main thing to me is "runaway" not "some models 5'10"...
I would also cut down on the space for lettering and put the phonenumber and the url in bigger type and pink or blue to stand out... They are the main details and get absolutely loast at the moment...
I would put the phone number in a separate line...
The spacing is slightly off... The dog is too close to the text and too far above the logo...
I think the advise if enlarging the image of the dog, and decreasing the slogan size is wise.
If the image of the dog is at 300dpi you should have no problem increasing the image another 25-30% without any noticable loss of detail. I'm assuming the dog is on it's own layer? Is it also part of the white BG? Either way, should be no problem. After increasing, apply the UNSHARPEN MASK filter to regain the 'pop' of the original
image.
Also, note Eyenovations comment:
You're doing the ad in CMYK, I hope.
If you haven't already, convert your document from RGB to CMYK. You'll probably want to then make some adjustments to your color.
Originally posted by hothousegraphix I think the advise if enlarging the image of the dog, and decreasing the slogan size is wise.
If the image of the dog is at 300dpi you should have no problem increasing the image another 25-30% without any noticable loss of detail. I'm assuming the dog is on it's own layer? Is it also part of the white BG? Either way, should be no problem. After increasing, apply the UNSHARPEN MASK filter to regain the 'pop' of the original
image.
Also, note Eyenovations comment:
If you haven't already, convert your document from RGB to CMYK. You'll probably want to then make some adjustments to your color.
Thanks guys, yes, the final for the ad will be of course in CMYK.
For the increase in the dog.. I didn't realize you could increase an image above it's scale and maintain quality..
I will give it a shot when I get home tonight..
Thanks!
Sometimes....when it comes over me..... And I totally lose control......... I Like it.
For the increase in the dog.. I didn't realize you could increase an image above its scale and maintain quality...
Within reason...there a ton of factors which will determine the success of increasing an image size. You can even use a technique called upsampling which has PShop actually 'invent pixels' between
the original pixels - called interpolation. This technique can
require a bunch of touchup work and I've only had mixed results with
it...but...in a pinch, it'll work.
1) Open your image in its own document
2) Select Image>Image size
3) In the Image Size dialogue box check the 'constrain proportions'
as well as 'resample image'(make sure bicubic has been selected)
4) Then, under Document size increase your proportions...say 100% to 275%.
Last edited by hothousegraphix; 07-08-2003 at 02:51 PM.
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