I'd like to set up the audio streaming in my web page, in a way that the LISTEN button opens an audio streaming of a M3U playlist. Exactly like a radio streaming, that I would eventually set at low quality so that it will be accessible also for dial-up users. (yes, there's still some of them out there..)

I'm already able to stream audio but I'd like to see it opening from an external player like iTunes or such, I like the idea of the user being able to keep on browsing the site while the music is playing from the application in the background, no stop.
Is this information contained in an action script or is there another way?
Thanks,
4MuLA~

For reference, please check: arision.net (on the top right corner there's a radio streaming and also their releases page, in LISTEN mode. That's exactly the kinda thing I'm looking for)