Am i missing something? This site has been around for at least 6 months? I can't really tell if anything has changed in that time.
Personally, I love the animation but find the site difficult to navigate. It is not always obvious when you are supposed to click on something. I sat there with the chair going around and around until i finally realized that those characters over the chair must say something like "click to continue". Then when going though the section where there is a box with legs (how else do you refer to a specific section?) the box would just stop moving until you click on it again. Why? How does that help with interactivity? I found it kind of annoying.
... but thats just my opinion.