Hello all, I am doing a skin cancer campaign for 14-24yr for my uni project, its called 300million. The idea of the flyer is you pop out the bits and make your own small umbrella. Can you have a look at the wording for me and let me know which one you like the most from side a, and side b.
Also the blue people are tiny little light reactive dots that turn pink in the sunlight.
I think the second row from the top is the winner. I would replace the small text on the bottom of the image on the right with 'Treat yourself to some shade this summer', though.
> 'It's free' - Too vague and while people like free stuff, this statement is not really doing anything to inform your audience about the sun or it's effects. It's just a cheap gimmick.
> 'If you love the sun then love the shade or love skin cancer' - I see where you are going with this and maybe with just the right wording it might work, but this is both trying too hard to be clever while at the same time not really delivering an effective message. For the most part people don't want to be scared into doing the right thing.
> 'Save your cells' - Could conceivably be paired with 'Treat yourself to some shade this summer', but I personally don't think it's quite as strong as 'Can you feel the burn?'. 'Save your cells' is a good positive reminder, but I think if you get people to associate the sensation of a sun burn with skin cancer it would be more helpful in getting them to seek shade when they experience this.
> 'Look on the bright side...' - This one is very funny, but not too terribly appropriate since the horror that is Michael Jackson has nothing to do with the sun or cancer.
mrush
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Cool stuff. I have not been on here for a while but I got a 2.1 with Hons for my degree and my work is at the New Blood D&AD Exhibition today, tues and wed. Come down if you around andd hire!
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