build up effective and genuine content.. think about something that people care to talk about... then start talking about it.... depending on what the topic of your site is, dictates who you want to target...find out what it is you offer, and find out who your target audience is... once you know who you want to visit your site, you will have better success in generating genuine traffic.
if your site has very little content.. you will likely not gain much popularity and traffic. so content really is the key.. if you can discuss many interesting things, people will stay interested.. and their visit to your site will be genuine...
after that try searching google for SEO
and maybe get involved with humans in your area..