I'm under the impression that sometimes, customers ask for changes completely aware that I'm the owner/operator of the company - and expect a lot more simply because I run the place. Everything becomes a personal favor, to the point that it's difficult to say no, but you really, really want to. Like, I'm the sounding wall for their newly-inspired design career or something like that.

Do you guys think that if I (or anyone in the same position) was to take a step back, hire a body or two to take over the design and with it, the direct customer contact, the customer would ask for fewer changes and 'favors', knowing that the hired designer would have to get 'approval' for the changes?

Do you think this would get the results I'm after?