Well, it's no Stylophone.

Number 3 son, who plays guitar, recently bought an iPad. I sent him your link and now he's saving up for an iTar for when they come out over here. Look forward to having a play on it.

I remember in the late 60s going to a small guitar expo put on by a local guitar shop and playing a Vox Phantom VI Guitar-organ, shown on this page. At the time I was learning and playing acoustic finger style so didn't really know what to do with it, but I guess it must have been one of the earliest 'synth' guitars.