Gerbick, you near any Targets?
Domo: From underground to advertiser
Quote:
So imagine my surprise when on a recent trip to Target for toilet paper, I strolled into the retail giant's Halloween section and discovered posters and cardboard cutouts of my furry little friend, Domo.
There he was, licensed out as a mascot to sell pumpkin pails, piñatas and candy corn. Kinda cool, but kinda weird. One thing was undeniable: Domo had gone mainstream.
When underground sensations like Domo hit the mainstream -- he also has a deal with Nickelodeon -- it can render the original uncool, or even result in cries of "sellout."
