Weird label claims

I know that product labels have always said wild claims on them but this one was weird. I was out buying some new shampoo and a Pantene Pro-V bottle claimed that it could get your hair 85%* shinier. I looked for the foot note but it was nowhere on the bottle which led me to think it was probably on the website. Which makes it that 1 extra step no one is going to look into so I'm sure on the site it probably just says "We already got your money so suck it" but I was just wondering if they seriously did test to see how much shinier it made hair...and compared to what?

What weird claims have you seen lately?

Yes. Bored.

Um, every new movie, dvd or tv show in the last 5 or 6 years has critics claiming its "the best new <whatever> this <year, summer, since the beginning of time> on the same day it releases. And apparently the requirement for market research or anyone with a marketing degree for that matter is gone for good since pretty much every product targeted for women suggests it will make other women jealous and every product targeted for men will make women wanna fk 'em.

They also don't even find credited sources. If you read where the reviews "Best movie ever!" came from it's some obscure blog or something. Whatever happened to the 2 thumbs up?

So, you're looking for shinier hair? ;)
http://lancedrummondsmusic.files.wor...02/soulglo.jpg

That's actually what I ended up buying. Weird you guessed that.

You need to YouTube yourself singing that. I triple dog dare you.