*How would you make a scroll unravel slowly?

Hey guys,

I am trying to figure out how I could make a scroll(like what is attached here) slowly unravel, like one would from an ancient scroll.
*I'm using Swish max (general)

http://www.angelfire.com/in/HansonArtGallery/Scroll.gif

thanks,

...you could use the "move" effect and changing the y scale from 0 to 100%

wolf