my two cents.
I guess I was hoping that the site would be simpler, cleaner, than V3, rather than more of everything. It has the dirty look of a site like taig kris, when I was hoping for the clean, suggestive lines of a skyworks inc. I was really suprised to see so much information on the screen.
The other suprise was the colour, it's just not a colour I like - not without more relief certainly - it adds to the dirty look and all in all it's too dark for my tastes, or rather there isn't the contrast that I think it needs.
The idea of this theme/story running through the site was interesting, a 3d style with a bit of anime thrown into it, again not something I'm normally big on but the demo reel was impressive. I suppose my reservation about this is that I'd like to see 2advanced as a design studio, I'd like to see a demo reel that showcases their work rather than creating an ambience and background story for their site, good though it is. I have an aversion to hype and there is a bit too much of that here, though it is tied to the background story.
I was talking to someone earlier and I made a comparison with theory7.com, both these sites have the same 'footprint' size and both are designed to display a lot of information, though their purposes are quite different. In my mind theory7 succeeds as it focusses on the information without overwhelming the user; there's too much 'smoke' on the 2advanced site to see the fire... hmmm, lousy metaphor. I can understand the attraction of creating an ambience and a 'theme' to the site that ties into the demo reel, and I do think it works, but I guess I'd rather they hadn't :shrug:
I've visited the site three times in the last few hours and I like it more each time, I think it will be a site that grows on you and I hope they supply enough regular updates to the content, it would be nice to see those case studies and maybe some writings from within.
:)
