I would be inclined to say that Ferrari are the Apple of the automotive world, and VW are actually more like the Windows car.
For your consideration - Like a MAC, everyone wants a Ferrari, but very few people actually go aout and get one, and even if you have the extra cash to drop on the 'system', you have to learn to drive all over again. Although it's unlikely to break down, maintenance (software, peripherals) demands that you take out a second-mortgage.
On the other hand, there's VW. Like Windows, everyone's had/got one, and knows exactly how to use it. They're relatively economical, fairly reliable, and even when they break down, it won't cost an arm and a leg to put right. Unfortunately though, in the head-turning department, they're not going to cause any kind of great stir. When was the last time that anyone was impressed when you said that you could work Windows?
