You should realize something
Businesses don't care about artists.
Businesses use up artists and spit them out.
Businesses are way into trends.
2Advanced is ripping off several who came before.
A design studio is famous for about 3 or 4 years, usually for a gimmick or happening to ride the wave of a new trend just in time to be considered one of the originators of the style.
Good design is simply appropriate. That's all it is.
Studios that last longer than 3 or 4 years are "classic" designers (and therefore ripping off all other classic designers).
There's not much new under the sun, other than increasingly difficult technology. Layout "grid books" are still sold, used and followed consciously or not by anyone who has studied design.
Trends are lame, but sometimes profitable.
Ripping is common. Designers and art directors typically have a collection called a "swipe file".