Originally Posted by FlashLackey
Naturally, businesses want to do something to stand out. To express their uniqueness or offer something nobody else does. Additionally, what is on-line is rapidly growing out of a "web" context. So, the demand for portability is increasing since most businesses dont want to pay for a web team, a cell phone team, a product display team and tiers of management above. Rather, they want a technology that allows for all platforms in one piece of content without the given that all platforms will be web-browsers and have back buttons.