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Thread: Choose a slogan...

  1. 06-19-2003, 11:50 PM #1
    TheOriginalFlashDavo
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    Choose a slogan...

    Here's your task: For a company that deals in sales and customer service training, select the following from the list below:

    1) The slogan you like the best

    2) The blandest slogan

    -----

    a. Performance Improvement Specialists

    b. Improving Performance in Sales and Service

    c. Your partners in sales and service excellence

    d. Building sales and service excellence

    e. Better results, bottom line...

    f. Improving sales and service

    -----

    Then later, we'll look at the most popular for each, and then reveal which one my manager's chose from this list...
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  2. 06-20-2003, 03:18 AM #2
    Napalm
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    I would have with d. Not a spectacular selection. The worst would have to be f
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  3. 06-20-2003, 03:57 AM #3
    OddDog
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    1. d

    2. a
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  4. 06-20-2003, 09:05 AM #4
    hurricaneone
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    I would pick D as the best of these, as it has a definable goal that the reader can infer. Taking you through on the express train to excellence, not stopping at better, good, great, or much improved.

    I would say that E is the worst. A completely undefinable soft sell, the three dots (I forget what they're called - ellipse?) just leave too much room for reader interpretation.
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  5. 06-20-2003, 09:38 AM #5
    erova
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    i'm not a big fan of a few of these:
    they're all slightly generic and "buzz-wordy", but if i had to go for one i'd take D, but change it to something more like "Building sales and service results" instead of excellence, which is harder to measure and less concrete...
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  6. 06-20-2003, 06:43 PM #6
    younghistorians
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    I'd take D first, then maybe B.(MAYBE)
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  7. 06-20-2003, 07:02 PM #7
    pheck
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    i like e, without the elipse or whatever hurricane is calling them.

    btw, here's to let bygones be bygones
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  8. 06-21-2003, 10:46 AM #8
    serpent star
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    "f" or "e" tells it like it is... I get a real no nonsense feeling out of that. there is no question about what your gonna do for me.

    "a" comes off as pretentious to me. Like your being wordy just for the sake of being wordy. ie. "Chief custodial engineer in charge of waste removal and lavatory maintenance"
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  9. 06-21-2003, 04:07 PM #9
    Egan311
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    I would just go with "sales and service excellence".

    Just my $.02

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