Anyone have a clue why this wont play in firefox?

<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0" width="320" height="310" id="320x240" align="middle">
<PARAM NAME=allowFlashAutoInstall VALUE=true>
<param name=Flashvars value="url=http://flvhosting.com/gentest/flv/news__vs.flv">
<param name="allowScriptAccess" value="sameDomain" />
<param name="movie" value="http://flvhosting.com/gentest/flv/320x240.swf" />
<param name="quality" value="high" />
<param name="bgcolor" value="#CCCCCC" />
<embed src="http://flvhosting.com/flv/gentest/320x240.swf" swLiveConnect="true" Flashvars="url=http://flvhosting.com/flv/gentest/news__vs.flv" quality="high" bgcolor="#CCCCCC" width="320" height="310" name="320x240" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
</object>


Fine in IE of course.