Hi Flashkids™

I don't normally handle this end of things but I've got to entirely run a site's ad system.

If the site's getting 10,000 visitors a month, (I don't mean 10K of new visitors) what could I charge advertisers for a standard 468x60 banner, in rotation? Or a skyscraper? The site will be wine-related and its visitors will be ABC1s and quite well off.

Even general help about pricing would be useful; I just don't normally do this end of things. What I'm trying to come up with is some kind of calculator to show the client, so he can see how costs work.