Once you have the theme for your blog and selected the relevant key words, choosing an apposite title for your blog is crucial for attracting search engine attention. Descriptions on some blogging sites can be up to 500 characters and spaces but about a third as long is the right length for a blogging description.

When writing the title for each of your blogs it is important to use the right density of key words and key phrases.

It may be that you wish for your blogs to be entirely separate from your own website in which case you can join various blogging forums. It is important whether blogging in a forum or blogging on your own website to utilise key words and key phrases in a density of about 5 - 10%. Remember, that short key phrases can be even more effective if the words are joined by hyphens.

Blogs are not rants or streams of consciousness where a whole mix of thoughts are thrown into the blog. If you keep the main message in a blog simple you will keep the reader reading.

Some people use third party blog forums but also publish their own website links to attract people to their sites so that they can read an article in full or find out more about a subject.

If you plan to publish your blogs on your own website, then you will need to set up a link from your Home Page to the blogs page. If your blogs are on a third party website then it is also a very good idea to have a link joining your site to the blogs forum. Within your blog, encourage readers to link to your blog from their own blogs or their own websites. The more honest links you have the better the search engine spiders will like you.

It is true that Google is blocking links to websites in the comments section but not within the actual blogs themselves. By making website links in comments ineffective it enables Google to stop spammers. However, encouraging others to set up links to your blog or website is always a good idea.

If you are blogging on a third party forum, always remember to sign off with your name, company and website address.

Finally, there is a courtesy in the world of blogging and that is to not blatantly sell or to try and flog your own wares when you comment on other people’s blogs.