As a Wired online article and Megnut.com blogger Meg Hourihan pointed out, the affiliation of Macromedia's blogs with the company was a little vague and possibly misleading. You can kind of figure out that the Macromedia blogs are corporate-sponsored, but there should be fuller disclosure.

Macromedia's bloggers want to have it both ways. They don't want to be seen as shills. At the same time, they are loath to bite the hand that feeds them. As one Macromedia manager told me, he would never criticize the company or tout a competitor's products on his blog, "or I'd probably be fired."
source: http://seattletimes.nwsource.com/htm...65_paul27.html

What do you think about this? In particular Macromedia making it a requirement that their employee's start up a Blog.

I mean it's not a big deal but I've always thought of Blogs as more of a personal thing - where people can freely express their opinions on certain subjects that interest them. Not really a corporate marketing/promotional tool.

I guess it's a good marketing strategy by Macromedia - but it sort of borders on not really ethical? I guess it's like guerilla marketing or something.

I have just noticed all of the Blogs etc that all the Macromedia employees have been putting up lately (most of whom I didn't even know where employees at first - and only found that out after looking a bit deeper) - and I thought it was actually because they where interested in doing it for a personal reason.

I think i see um as "shills" or whatever that means.

Anyways..