Just a thought I had and wondered what others take on it was. How do you see small (or any) businesses under-utilize their web site?

Here are some thoughts I had:

- Not using it to drive traffic to the physical store (through promotions, prtintable coupons, etc.).

- Not collecting customer demographics to tailer marketing style and for potential direct marketing campaigns.

- Not being a "useful" site whether through community building (with site features like forums) or informative articles on their subject of expertise.

Anyone else see ways small businesses could increase the usefulness of their web sites without spending large amounts of cash (which is usually the big sticking point for small businesses)?

<edit>I should mention that I'm brainstorming on a new blog article. If you would prefer I not mention any of your thoughts (giving credit where it is due of course), please let me know.</edit>

-monster.
[Edited by monsterfx on 08-30-2002 at 12:50 PM]