i was reading some threads about texture animation here a while back and it gave me the idea for making some pretty realistic looking ocean water (albeit a very brief look for file size specs).

http://www.nolibravo.com/wedding

(the intro)

(note, site is not anywhere finished)

it's done by using the "dents" procedural mapping and changing the noise, size, etc. Also, the moving effect was done by moving the plane toward the viewer.