For those who haven't heard, a new .xxx domain will be added near the end of the year.

http://news.com.com/Porn-friendly+.x...3-5728713.html

My question is, how will they go on sale? Will it be a free for all on the day they are made available? Can anyone purchase them? What prevents one company from buying all the good names?

I'm not really interested in running an adult website, but one would think it'd be very very profitable if you were able to secure a some good .xxx domain names.