Agreed...
A "Friend" recently came to me excited because, as he puts it, "This other guy has been ripping off my friends for their websites... I mean, he's good and all, but $2,000 for a website? C'mon! I told them to come and talk to you!"

Hah! I just about wet myself.

I kindly let him know that if his friends would balk at that price, they might rather lose my phone number. These guys get paid more than that in their work just for waking up in the morning.

The bottom line is that this is a business, like any other. You can't run it on favors, because you can't eat favors, and favors don't pay the bills. Even if it's family. Kindly drop the hammer, and move on.