I know - can be a bit gutting sometimes

In this case Its the simple idea - of the car being watched by all these animals that is the inspirational part of the site. And when you think about it - couldnt have taken them toooo long to come up with this concept.

The beauty of this site is in its execution really - its obviously had a nice amount of budget and time put towards it - the cinematography being very good.

So although its a very good site - I wouldn't let your head drop too far ;-)