Out of interest, how many people here keep an eye on adver-games ( Such as at www.thefwa.com ) ?

I'm guessing very few.

In terms of gameplay the majority of adver-games are pretty poor, but there's so much to be learned in terms of presentation and overall love.
You can always tell people who release a personal project but actually do adver-games as their day job, the level of shine is a mile away from the majority of Flash games.

For me keeping an eye on games there is as important as browsing newground / kong etc.

Squize.