Have to give the nod to FI's site (can't say Road Runner because it won for 2003).

Basically, because it solved the problems people constantly complain about Flash ... back button useage, bookmarking, printing etc.

They also (in some minds) surpassed 2A for being the most talked about company on Flashkit.

They used simple solutions to finally make an interesting looking site with the usability of normal html sites.

It solidifies my belief that there's a lot of potential for a flash front end with a php/cold fusion/asp backend that beats html all to hell.

But that's just my opinion, could be wrong

My vote: http://www.fantasy-interactive.com