Quote Originally Posted by Shotsy247
I disagree that a business relationship ought to be viewed as equal. Very rarely are business relationships equal. If you are the hottest talent in town and have more clients than you know what to do with, you will be treated in a special manner by your clients, and you would expect this special treatment. Adversely, if a client had a huge project with deep pockets, they would be given special attention.
Like I said, not everyone will agree with me. I'm just repeating what I've learned and put into practice from some top sales professionals. (I figure they probably know a bit more than me on the topic.) It's not about clients giving you special treatment. It's simply that they treat you as an equal, not a subordinate. They value you as much as you value them.

As for it being "rare," IMO, it's only as "rare" as you allow it to be. So for me, it's the norm, not rare at all.