I appreciate the feedback, Planet and have sent an email to Mark Fennell.

I will ask though, what does/did Flashkit do to get traffic to the site? My programmer and I are developing a feature endowed site which most enthusiasts to the sport will find extremely helpful, but it requires them to get to the site to begin with. Other than grassroot approaches like going to other sites and asking for outbound links, should I advertise through web banners, or press releases or what?

I am just in need of advice at every level... from creators to admins. And every response I get is greatly appreciated.

Jake