PHP embedding problem

[TheLostGuru]

<OBJECT classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"
 codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab"
 WIDTH=<?php echo $gameWidth; ?> HEIGHT=<?php echo $gameHeight; ?>>
<PARAM NAME=movie VALUE="<?php echo $filename; ?>">
<PARAM NAME=menu VALUE=false>
<PARAM NAME=quality VALUE=high>
<PARAM NAME=bgcolor VALUE="<?php echo $bcol; ?>">
<PARAM NAME=FlashVars VALUE="movie=<?php echo $gameName; ?>&id=<?php echo $gameID; ?>">
<EMBED src="<?php echo $filename; ?>" FlashVars="movie=<?php echo $gameName; ?>&id=<?php echo $gameID; ?>" menu=false quality=high bgcolor="<?php echo $bcol; ?>" WIDTH=<?php echo $gameWidth; ?> HEIGHT=<?php echo $gameHeight; ?> TYPE="application/x-shockwave-flash" PLUGINSPAGE="http://www.macromedia.com/go/getflashplayer"></EMBED>
</OBJECT>

This is the code I am using to embed the swf.

[AluminX]

well make that entire block as a string and and echo that no?
$flashEmbed = "<object classid....</object>"
echo $flashEmbed