Well I just tried out the Analytics component and ... it's NICE. You basically create as many events as you feel like it, just by creating a unique name to pass to Analytics. It will be very interesting to track how many people start a game, then just quit out. (ie: send through a hit when the game is loaded and ready to play, send another hit for the play button, then send a hit for the game over state. Compare all those stats. If you have very low game over stats compared to game started and Played stats, then you know your game sucks and people just quit. :-D )