You're pretty much there Mr Beez

Providing "SuperMalioSisters" had been added to the GamesChart system, you, the portal owner, would be able to download it or copy the embed code from GamesChart.

You would then set up a campaign to receive geotargeted traffic to either that game or games of that genre (or other variables) based on a CPC (cost per click) basis e.g. "My budget is $500 per month, and i'm willing to pay up to 0.05c per click..."

If the portal owner is the current highest bidder, they will receive majority traffic, every time 'SuperMalioSisters' is clicked on from GamesChart or the GamesChart API from any game around the web.

The portal owner is always in control of their own expenditure, and they ONLY pay for the traffic that they receive to their site (instead of hoping to receive, like traditional advertising).

Hope this helps