Objective C is not terrible, it just doesn't make sense for most commissioned projects. If you're a game or otherwise in-house studio who's business model is best supported by the Apple store, then it's the right commitment. If you rely on happy clients, then multi-screen is almost always part of the conversation at which point the most cost effective solution is a single code base. Now I gave up fanboy-ism when I got my first playstation and I'm not a flash fanboy now. I'll go where the power is. If a cross-platform language/IDE comes out that doesn't make me check my morals at the door, I'll be all over it. For now that's Unity3d and should I be fortunate enough to make a living using it, I won't return to the web until sanity does.